The Autocar-Courland Next Generation Award 2013 is calling for university students to enter the much coveted and premier automotive industry talent search competition. The 2013 winner will be rewarded with a priceless work experience package comprising one month at each of the contest sponsors – Jaguar Land Rover, McLaren Automotive, Peugeot, Skoda and Toyota – as well as £7500 cash.
Describe, in no more than 500 words, an idea, innovation or change to corporate policy that would improve the UK automotive business. The idea could work in any area of the automotive business, from concept through to the sales showroom and the aftermarket. You will need to demonstrate how your idea could be put into action and the advantages it would bring.