Journalism is often the obvious choice for a career in writing, but there are other areas where a way with words is central to the role….
I recently met with some writing professionals who gave me some great insights into their careers and these are the key things I think you will be interested in.
What do they do?
Copy writers focus on the tone of the message, rather than the content. You could be composing tantalising menu descriptions, creating informative but engaging health & safety signage at a train station or sensitively wording redundancy letters…
Who would you work for?
- An agency, working for many different brands on many different projects.
- In-house, as the “voice” for a specific employer.
Are there actually any jobs in this sector?
Yes, it’s a growing area as businesses are investing more money into the way their company “sounds”, rather than just the visuals of a brand.
Any degree, but must love words! You’ll need to show evidence of your writing skills, e.g. press release for a student newspaper, a promotional flier, a website you’ve re-written. Ability to work to tight deadlines, listen to and adapt to feedback, good interpersonal skills for meeting and negotiating with clients.
Tips for getting in?
- Create your own brand: make a website, develop a presence on twitter- show what you can do!
- Get work experience! Ideally an internship as an actual copywriter. And/or you can start doing your own freelance work whilst your still at uni.
- www.thewriter.com (we’ve got a York grad working there and they have great work experience opportunities)
Look put for part 2 about writing careers, where literary agent will be the subject.