GUEST BLOG: 3 trends in digital marketing

clickmechanic If you’re interested in a career in digital marketing, it’s important to keep up with the latest developments. Our guest blogger Austin Tran from ClickMechanic gives his view on what to watch.

The Growth of Mobile
Over the last 5 years, the proportion of mobile traffic has ballooned and now accounts for more web usage than PCs and laptops. In response, Google has put a lot of emphasis on mobile, they’ve updated their search algorithms to penalise those that aren’t optimised for mobile devices.

Alongside that, new ad formats (e.g. price extensions for AdWords) are now rolling out to mobile first, with desktops following behind. This is especially pertinent with the rise of ad blockers, which tends to be much less common on mobiles.

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GUEST BLOG: Trends in graduate recruitment – what will 2015 hold?

future-175620_640 Guest blog written by WikiJob, the graduate jobs board and forum.

2015 promises to be a good year for graduate recruitment. Not only are there more graduate jobs available than in recent years (according to the High Fliers report, graduate vacancies are expected to grow by 8.1% in 2015) but salaries are also starting to rise: graduates can expect to find median starting salaries of £30,000 for the first time.

So what else is new? Let’s take a look at some of the key trends emerging.

As you might imagine, technology remains a key element of graduate recruitment. Recruiters will continue to refine and develop their strategies around technology this year. Some things to look out for are:

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