If you’re interested in a career in digital marketing, it’s important to keep up with the latest developments. Our guest blogger Austin Tran from ClickMechanic gives his view on what to watch.
The Growth of Mobile
Over the last 5 years, the proportion of mobile traffic has ballooned and now accounts for more web usage than PCs and laptops. In response, Google has put a lot of emphasis on mobile, they’ve updated their search algorithms to penalise those that aren’t optimised for mobile devices.
Alongside that, new ad formats (e.g. price extensions for AdWords) are now rolling out to mobile first, with desktops following behind. This is especially pertinent with the rise of ad blockers, which tends to be much less common on mobiles.