Careers blog written by Kate Morris, Careers Consultant, Careers
What is marketing?!
“Marketing” basically involves influencing behaviour.
Understanding the interests and motivations of a specific audience is essential in order to know how to effectively communicate information about a brand, product, service or even a concept. As a result, research and strategy underpin the marketing sector.
Marketing is often described as a science rather than an art, however with millions(/billions?!) of organisations vying for our attention, and information available at the swipe of a fingertip, the ability to successfully connect with consumers requires a combination of creativity and analytical thinking.
Marketing as a sector also includes Advertising and PR. The three areas interlink, but also have different functions: advertising creates the need for a product/brand; marketing promotes the product/brand; and PR manages the reputation of the product/ brand.
Check out events for the week ahead. More at www.york.ac.uk/careers/events
- Social Entrepreneur, Mon 8 Feb (Week 6), 4:00-6:00pm (Book online)
This course aims to develop your understanding of the voluntary and not-for-profit sectors and examines what skills are needed to manage and lead within them.
- The Law of Ideas, Wed 10 Feb (Week 6), 1:30-4:30pm (Book online)
How can inventions or creative effort be protected by law? Delivered by leading firm DLA Piper, this course provides an introduction to the concept of intellectual property and some of the fundamental rights that are protected.
- Plan Envy-Idea generation: generating innovative business ideas, Thu 11 Feb (Week 6), 5:00-7:00pm, P/T/005 (Physics)
Workshops and talks
- Working in the Voluntary Sector, Wed 10 Feb, 1:00-2:00pm, B/B/006
This session will help you understand where there are paid opportunities in the sector versus voluntary positions, how you access jobs, and introduce how you can build relevant experience while you are still at university.
- Inspiring Women in Business and Technology, Wed 10 Feb (Week 6), 6:00-8:00pm, P/T/006 (Physics)
Careers drop in – Tue 9 Feb, 11:00-12:00, D/M/212 (Derwent)
Careers Consultant appointments – Tue 9 Feb, 11:00-1:00pm, Careers
- Social Sciences
Careers Consultant appointments –Wed 10 Feb, 10:30-11:30, Careers (Book online)
Careers Consultant appointments – Thu 11 Feb, 11:30 – 2:00pm, LMB/127 (Book online)
- Social & Political Sciences
Enhancing your employability– Thu 11 Feb, 4:00-5:00pm, W/N/243
External events and news you might be interested in.
Fancy the chance of winning a bag full of Aldi goodies worth £25? Simply answer the questions below and like the ‘Aldi Recruitment at the University of York’ Facebook page https://www.facebook.com/aldiyork/ Winners will be drawn at random.
Information that will help you find the answers to the questions can be found on the Aldi website, Twitter and Facebook pages
Email your answers to email@example.com or firstname.lastname@example.org by 5pm Friday 5th February
- What is the starting salary on the Aldi Graduate Scheme?
- How many weeks into the Graduate Scheme do you get your first week-long holiday?
- How many stages are there in the application for the graduate scheme?
- The Aldi Careers UK Facebook page made a post on January 11th stating what qualities they are looking for in students applying for their Industrial Placements. What were the qualities they stated?
- How much do those on Industrial Placements earn during their time at Aldi?
- ‘Aldi is the fastest-growing supermarket in the UK’ True or False?
Human Rights Lawyers Association Competition
The 4th Annual HRLA Judicial Review Competition is now open! The HRLA Young Lawyers’ Committee welcomes applications from law students across the UK who are interested in a career in human rights. Please see the attached flyer which includes the competition brief, rules and timetable. These details can also be viewed on the HRLA website http://www.hrla.org.uk/student-sub-committee/judicial-review-competition/2016-competition/.
The deadline for first round written submissions is 4pm Monday 22 February 2016.
JobTessio Japan Careers talk
11th February at 12:00pm
JobTessio Japan is holding a careers talk for Japanese and Japanese-speaking students who are interested in working in Japan after graduation! Register online
GradBoss Networking Event
18th February at 6:00pm
Hosted by Corecom Consulting in Leeds, this is an evening of talks from IT experts with backgrounds in software development and testing and data and business intelligence. The evening is aimed at students who are interested in pursuing an IT career and who would like to meet potential employers, get advice and insights into the industry.
Find out more and register for a free ticket online
Open day at Imagination Technologies
Wednesday 18th March 2016
Visit Imagination’s headquarters in Hertfordshire for an introduction to Imagination and a tour of the demo room. There will also be talks about the most popular technical areas to work in and an insight into their hardware and software development.
Apply online before 26th February and attach your CV and highlight why you would like to attend the open day.
Latest news from Careers
Volunteer in the local community
We are recruiting student volunteers to work in local schools and community organisations during the summer term. Placements can fit around your timetable and will only take a few hours of your time each week. We have community placements in a range of organisations including heritage, conservation and public sector.
York Students in Communities and York Students in Schools are still open for applications until Sunday Week 5 (7th Feb)
summer term team projects (for students from Education, English & Related Literature, History of Art, and Politics) open for applications on 1 February. Over 30 projects to get involved in across research, marketing, publishing, social justice, heritage and events. Find out more on the @Work webpage
Look out for…
– Working in… Advertising, marketing & PR / Health / Criminal justice
. Find out what’s it like to work in these sectors by meeting York alumni and professionals. More info on the What’s on
Guest blog written by Ben Fisher, Assistant Graduate Programme Manager, NCS
What are you doing this summer?
It’s a question that we ask young people when we’re telling them about National Citizen Service, a programme that gets them to meet new people, develop their skills and then work together to make a positive impact in their local communities. It’s a question that we’re asking students at York too – NCS isn’t just a brilliant experience for the young people who take part.
It’s honestly one of the best places I have worked, and definitely the best summer job I’ve had. Whether it’s being a mentor to a team, a practitioner teaching them drama skills or working with them to develop a social action project, there’s something special about watching young people develop confidence, skills and enthusiasm for helping others.
Check out events for the week ahead. More at www.york.ac.uk/careers/events
- Mon 1 Feb, 11:00 — Environment-Introduction to Employability — B/R/012 (Biology).
- Mon 1 Feb, 11:10 — Social Sciences: Careers appointments.
- Mon 1 Feb, 14:00 — Language and Linguistic Science: Introduction to the Employability Tutorial — A/EW/004 (Alcuin East Wing).
- Mon 1 Feb, 15:30 — York Law School: Employability Tutorial workshop (1st yr) — RCH/037 Ron Cooke Hub (Heslington East).
- Mon 1 Feb, 16:00 — Language and Linguistic Science: Introduction to the Employability Tutorial — A/EW/004 (Alcuin East Wing).
- Tue 2 Feb, 13:00 — SPSW (Year 1) Supporting your studies — LFA/015 (Harry Fairhurst Building).
- Tue 2 Feb, 15:30 — Management: Assessment Centres — LMB 030 & 031 (Law & Management Building, Heslington East).
- Tue 2 Feb, 16:30 — Working in Politics — B/B/006 (Biology).
- Wed 3 Feb, 13:15 — Social Sciences: Careers drop-in — Careers.
- Wed 3 Feb, 13:30 — York Law School: Succeeding in competitive environments — LMB 128 (Law and Management Building, Heslington East).
- Wed 3 Feb, 14:30 — York Law School: Preparation for assessment centres — LMB 128 (Law and Management Building, Heslington East).
- Wed 3 Feb, 16:30 — York Law School: First impressions matter — LMB 128 (Law and Management Building, Heslington East).
- Thu 4 Feb, 10:30 — Management: Working in the UK after your studies (international postgraduates) — LMB 030 & 031 (Law & Management Building, Heslington East).
- Thu 4 Feb, 11:00 — Language and Linguistic Science: Introduction to the Employability Tutorial — A/EW/004 (Alcuin East Wing).
- Thu 4 Feb, 12:00 — Politics: careers lounge.
- Thu 4 Feb, 13:00 — Music: A Career in Teaching — I/D/003 (Sally Baldwin).
- Fri 5 Feb, 15:00 — Economics: Careers appointments.