If you’re interested in a career in digital marketing, it’s important to keep up with the latest developments. Our guest blogger Austin Tran from ClickMechanic gives his view on what to watch.
The Growth of Mobile
Over the last 5 years, the proportion of mobile traffic has ballooned and now accounts for more web usage than PCs and laptops. In response, Google has put a lot of emphasis on mobile, they’ve updated their search algorithms to penalise those that aren’t optimised for mobile devices.
Alongside that, new ad formats (e.g. price extensions for AdWords) are now rolling out to mobile first, with desktops following behind. This is especially pertinent with the rise of ad blockers, which tends to be much less common on mobiles.
For Spring term we are piloting a new way for you to get help from us – an online Careers Q&A on the topics we get asked about most. The sessions will run on alternate Tuesdays between 11.00am and 1.00pm – you can find a full list of dates and topics below.
First up (Tuesday 17 January, Week 2) is a session on the York Award (2017) for those graduating this summer. It will be hosted by Jo Gee our York Award Officer and Irena Zientek our Information Manager. Between them they know everything there is to know about the York Award and will be able to answer any question you have to make sure you can submit a strong application before the 27 January application deadline.
How to take part
Just find the session on our events page or in Careers Gateway and follow the instructions to log into the platform. Usually you can “drop in” any time during the 2 hour session to ask any questions you have on the topic of the week.
List of topics
I’ve not even started thinking about what I want to do next – are you still able to help?
Don’t worry – we can still help. Very soon, the Careers Consultant who looks after your department will be emailing you directly to check what we can do to help you plan for your future. Look out for that email and get in touch to tell us how we can help you further. You might also find the Get Ideas section of our website useful or you can just call into Careers between 11.00am and 1.00pm each weekday (except Tuesday) to talk to us about your first steps.
Haven’t I missed the deadlines for all the graduate schemes by now?
You may have missed some opportunities, but there will be many more coming up. Many graduate recruiters continue to recruit throughout the year and many employers will not be advertising jobs until later in the year, as and when positions become available. Check out our Job Hunting Toolkit to understand more about the time frames for graduate recruitment. And remember – graduate schemes are only one part of the overall graduate recruitment picture.
Guest blog written by Muchun Liao, York second-year undergraduate
After entering my university life, I found myself a little bit unclear about what I would like to do and what I can do for my career plans. Interning through CRCC was my first working experience and it became a great and unforgotten opportunity as my very first starting point for my future career plans.
During the time while I worked as an intern in Women’s Watch-China (now changed its name to Beijing Qianqian Law Firm) gave me many perspectives about NGOs and charities in China. My daily duties were to find and track violation of women’s rights in major cases and events, support litigation and non-litigation activities across the world and then update relevant news articles, information regarding women’s groups, research reports, and achievements. Also, sometimes I might need to communicate and contact with relevant domestic and foreign organizations, as well as join other NGOs, experts, and the media in promoting reform and advancing women’s rights in the legal system. And it was really pleasing for me to meet some staff from EU and UN Women during my internship.
Spring Term (and once exams are over) is a good time to explore career options and opportunities for those who haven’t already done so.
What might you explore?
If you’re not sure what you might be interested in doing after university, why not try generating some ideas by visiting our Get ideas section. There are exercises to help you find suggestions linked to your interests, values and experience, as well as resources to help you find out more about different careers
Careers blog written by Mandy Simmons, Careers Information Officer
We first posted this blog in April 2015 but since then scams have continued to grow and many particularly target students and new graduates. Read our updated blog below – and keep safe online.
What is a job scam?
“A job scam occurs when a scammer poses as an employer or recruiter, and offers attractive employment opportunities which require that the job seeker pay money in advance. This is usually under the guise of work visas, travel expenses or background and or credit checks that are required for the job.”
When applying for jobs online take care not to be caught out by fraudsters who trick you into paying for something that doesn’t exist. If something seems to be too good to be true – offering large rewards for little effort – chances are it is! Scams come in many different guises and the people who carry them out are always looking for new ways to make easy money
Here are our top tips for what to look out for:
Thanks to a generous grant, Child.org will be able to offer Charity Apprentice 2017 for free to students who dream of working to change the world for the better.
The international development charity Child.org have spent two years working with experts from across the sector to develop Charity Apprentice: a course that anyone can do in their spare time to gain entry-level charity skills. A combination of online learning and fun real-life challenges, Charity Apprentice is a must for anyone considering a career in the sector and covers topics ranging from fundraising regulation and marketing to sustainable development and effective advocacy.
Heather Kelly, current Charity Apprentice, graduated from the University of York in 2016 where she studied History. She said: